Hybrid Group was engaged by Mannings, under Dairy Farm Group, to lead its #StrongBeauty online campaign through key messaging from relevant influencers. We executed the whole creative and logistical process from concept creation, campaign planning to influencer outreach, key messaging and clipping. We generated maximum exposure and engagement for the campaign by procuring 54 Celebrities & KOLs whose online presence aligned with the concept, and brought authenticity to the key messages we were communicating.

Apart from the #StrongBeauty campaigns, we have an ongoing collaboration with Mannings, and we worked with Mannings on different online social media campaigns with different celebrities and influencers. Our work scope includes influencer proposal & outreach, concept creation and direction, influencers liaison, venue booking, videographer.