Mr Porter



Hybrid engaged with 8 HK top fitness celebrities and influencers to celebrate MR PORTER’s 2nd anniversary of their Health In Mind campaign, where we arranged 2 outdoor excursions. Including iconic HK skyline or elements to create local content to raise resonance amongst audience, and to recreate an unique experience that incorporates and raise awareness on HK outdoor nature/experience to stand out from global campaigns. Our scope includes overall campaign management, concept creation, influencer proposal & outreach, key message drafting and clipping, video production.