To launch Nat Geo’s latest pop-up stores at Time Square and Harbour City, Hybrid was asked to host KOL & Media receptions inviting over 50 influencers and media to visit each store for product education and trial. Our scope includes influencer proposal & outreach, onsite management and photography. On the other hand, we worked with influencers who visited the store to create posts highlight their hero product fleece jacket. Our work includes overall campaign management, KOL management & liaison, key message drafting and clipping.